A matte finish makes The Frame’s signature trick even more convincing
By The Verge
Not everyone cares about having the absolute best TV specs or pristine picture quality. It turns out there are a lot of people who hate having a traditional TV — this ugly black rectangle — disrupting the vibe and decor of their living room. Those are the same people who have turned Samsung’s The Frame TV into such a big hit. I’ve got family members and co-workers who’ve all bought The Frame in the last year because of how well it disguises itself as a piece of art when not being used. You can customize the TV’s bezels and swap between different options to get exactly the look you want when it’s on your wall.
However, some of those folks might soon wish they’d waited a little bit longer to buy. Because, for 2022, Samsung has introduced a matte display that cuts way back on glare and makes artwork showcased by The Frame almost look like canvas. I recently got the chance to check out the matte Frame and compare it side by side with last year’s model, and even though the older Frame by no means had what I’d consider a “glossy” display, the difference was pretty remarkable. It was to the point where I questioned whether I was looking at an actual TV set and had to get up close to hunt for pixels. They were indeed there.