The creator economy and social commerce dominated social media in 2021—and companies responded in kind to the rapid expansion. From features aimed at generating and managing creators’ revenue streams to merchants expanding their businesses through social channels, companies found new ways to meet the increasing demands of a growing class of entrepreneurs. And what would 2021 be on social media without diving into non-fungible tokens (NFTs) and the metaverse? Though still in its nascency in the mainstream, Web3 has no intention of fizzling out anytime soon, which has given rise to startups looking to help creators leverage the burgeoning space.